Choosing a domain name is similar to choosing a company name. As important as it is, it needs a great deal of thought and consideration.
Your domain name serves as your online identity; therefore, you should choose a name that not only corresponds to your company, but is also memorable and easy to promote to potential customers.
How to Choose Profitable and Unique Domain Name for your Business
- Make it easy to type
Finding a domain name that’s easy to type is critical to online success. Avoid using slang ( i.e. 4 instead of for) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
- Shorten it.
If your domain name is too long and complex, it is possible for customers to misspell or mistype it. It’s best to keep it short and simple.Use keywords associated to your Business. Your business and its services should be described in the keywords you choose. Examples include qservers.com if you are in the hosting business or bet9ja.com if your niche is betting.
- Add keywords associated to your Business
You should also include the keywords that people use to find your products or services. It helps improve your rank on google search and leading to more traffic.
- Localize by targeting your area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: nairaland.com.
- Avoid using numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
- Be memorable
Because there are millions of domain names registered, having a catchy and memorable domain name is critical. Once you’ve decided on a name, run it by a few close friends to see if it sounds appealing and makes sense.Quick solution: Got a great idea for a domain? Register your name today on namecheap and put a website out there before anyone else.
- Research it
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!
- Use an appropriate domain name extension
Top Domain name extension such as .com or .net are the most popular web addresses. Using an appropriate domain extension can helpbrand your business, so make sure to choose one that works for your business.
.com : most popular used for commercial and personal site
.co : an abbreviation for company, commerce, and community.
.info : informational sites.
.net : technical, Internet infrastructure sites.
.org : non-commercial organizations and nonprofits.
.biz : business or commercial use, like e-commerce sites.
.me : blogs, resumes or personal sites.
- Protect and build your brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
- Register your Domain Now and Pay in Naira
Domain names sell quickly, so register your favorite domain names as soon as possible and build out your online presence with these Top NiRA Accredited Registrars in Nigeria and pay in naira